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Personalization has become a key factor within the virtual world. Are you personalizing the content for your e-store? If not, it’s high time you look at it. Consider the salespeople in the conventional retail stores, they usually observe the purchase nature of the customers and provide suggestions. This tactic usually works as these clients regularly go for repurchases to the same store instead of exploring new ones.

Personalization is developing a huge impact with regard to online purchases. Here the main challenge is to recognize the intentions of each purchase, that is the marketer’s priority these days. Once the trouble is decoded then it’s simpler to market as we are able to locate an exceptional variety of shopper’s buy intentions.

Let’s see how personalization brings in increased sales? With tailored content, the marketer has the opportunity to satisfy every customers’ wishes and demands. The records collected from the customers need to be analyzed as it should be used for effective personalization. You can see your sale numbers increase once they are put into action.

To put it simple, eCommerce personalization means creating individual offers, recommendations for products and content for each customer based totally on their past actions or purchases.

HOW TO INCREASE SALES WITH PERSONALIZATION IN E-COMMERCE

Assure A User-Friendly Store

How does your eCommerce store look? The top design of your eCommerce shop is amongst the crucial things to boost sales. If customers discover navigating to the products and records a complicated and perplexing task, they may leave the site. A terrible e-commerce store design lacks a clear proposition like its use of fonts which is also complicated and hard-to-read and the navigation function is difficult. Other than these, you must also check if you segmented your products clearly. Make sure to verify that there is good stability between text and visuals. Therefore, placing proper stability is the key to preserve the site visitors at the online stores.

A Decrease In Shopping Cart Abandoned

Some people generally tend to abandon the product leaving it inside the cart, it’s considered a lost opportunity. It’s really tough to figure the sole purpose of such behavior. Unexpected price hike and product comparisons are probably a number of reasons. There are certain elements that can reinitiate the acquisition which the consumer had left behind. Follow-up with clients who have deserted the cart, offer a wishlist choice for them, ensure the consumer is not ignorant of the hidden value like the delivery charges, considering these factors will determine easy checkout of the shopping cart without product abandonment.

Increased Conversion Rate Through Personalized Outreach

A low conversion rate often indicates unsatisfied customers who leave without making any purchase. Designing your online store that provides the customers with great user experience is a key to accelerated conversion rate.

There are certain tips where you can boost the conversion rate they include:

– Provide a limited time offer
– Use social media channels to target audience
– Use email to share personalized product recommendations
– Allow customers to provide feedback

Decrease Bounce Rate Through Personalized Recommendations

The number of visitors bounced from a specific page is the bounce rate. If the site visitors did no longer discover something they are searching out on your store they leave. The bounce rate can directly affect the revenue so try to keep the visitor engaged with the information about the product they are looking for. Provide product recommendations and promo offer to reduce the risk of bounce rate.

Increased Average Order Size

There are higher chances of buying extra per visit from the buyer if we provide them with specific information that is relevant to them. Let’s consider this way – A visitor is browsing for a cellphone from our eCommerce store and he finds a pick. This is where he gets product recommendations for a mobile back cover, screen guard, SD card, etc. Before he enters the checkout page he comes across these recommendations, here there are chances for an increased order size.

Improve Your Customer Experience

Personalizing your eCommerce store will help to build a long term relationship with your customers. This can be done with the help of targeted ads, curated email messaging and landing pages which will help the visitor find the content they are looking for. Here the business focuses on being customer-centric which will, in turn, help the business improve customer satisfaction in the long run.

Personalize Your Homepage

Your homepage is the first page that your customers view when they visit your site. When your customers are at your door, how you greet them determines if they explore or not. Visitors can focus on what they are interested in and purchase without any distractions. Provide a better purchase experience for a customer which will increase your conversion rate.

If you’re gathering cookies on your e-commerce site, you know a lot about your potential clients. Why not use this information and make the best user experience for the customer who visits frequently.

Recently Viewed Items

There are times we casually browse through the store with no urge to making the purchase. This happens with most of the visitors they check out the product and it’s abandoned in the cart. While revisiting the same site it provides a section with “Recently viewed” on the homepage, which displays the products they viewed the last time. Providing a Call-To-Action to continue where we left shopping improves the uninterrupted shopping experience.

Not only recommendations but suggestions can also help the user to explore and find better options. This is a better way to discover more items from a wide range of categories which in turn benefits the store with more sales and a better conversion rate.

Send Personalized Email

Personalized emails and newsletters can be sent for the customer who has visited your site, is a simple way to generate more sales and creates a unique content marketing strategy. The content can contain attractive offers for the next purchase or FAQ for the product they purchased. Providing quality content will help to retain customers.

Mention Shoppers Previous Engagements

Another feature to boost sales is to ask the customers to review based on the previous purchase. It’s obvious to get a response be it positive or a negative. If it was too good a purchase there are chances for the customer to purchase the product more than once hence creating sales.

Final Word

The ultimate aim of any eCommerce store is sales. The advanced technology has a huge impact on the socio-economical individual that possesses an ever ending desire. The sole purpose of the above-mentioned measures is to improve user trust in the long-run. Remember, you are just one of the thousands of online stores providing a personalized shopping experience to stand out from others is the only way to get noticed!

WooCommerce will hold its place as long as the e-commerce store is accepted by the world. Zennode’s effective e-commerce plugins will hold its number one position as long as the industry survives. It’s with sheer perseverance that Zennode has moulded its plugins.

Why is understanding abandonment necessary? A whopping 69.57% is the statistics of an average global shopping cart abandonment rate, based on the 2020 forecast. If I had an e-store, knowing the numbers, I would be shattered

A mindset you have to uphold here is to understand the reason or the cause of such human behavior. A customer selects the product he is willing to purchase, and then something happens, and he retrieves from the purchase decision and abandons the cart.

So, What Is Cart Abandonment?

It is a concept used in eCommerce to describe the shoppers who add items to their online cart or even start the checkout process but leave the site before completing the purchase. Certain factors determine the reason for such behavior, i.e. excessive shipping charges that get added in the checkout process, no guest checkout options, no multiple payment options, etc.

How To Reduce Shopping Cart Abandonment?

It’s annoying to know why thousands of visitors abandon their cart before checkout. This approach is quite common, and this is when you have to come up with techniques to reduce such behavior.

Provide Clarity On The Additional Costs

Don’t put your customer to surprise knowing the additional charges incurred in the checkout process. Expenses such as shipping cost, delivery charges, tax charges, hidden costs, are added to your product value. Make sure no such thing occurs.

Your customers are the asset that you have to nurture. Make sure to be transparent on all incurred costs for the product they wish to purchase. One thing to do is to display all costs upfront at the time of product selection. This indeed is a way to avoid the astound that the customer feels. The best way to diminish cart abandonment is by providing free shipping to customers. But sometimes providing free shipping does not come under the policy of the store, the last thing you can do here is to notify the customer with the total incurred cost beforehand.

Provide Guest Checkout And Social Logins

A random visitor who is asked to create an account in an eCommerce site is most likely to leave abandoning the cart. Filling out the email address validating it and providing a password will be quite annoying for a visitor who has no plans of making future purchases, where there are several options available for them.

Provide a way most easier for your visitor, and here social logins would help. Anticipating the time that would be consumed throughout the checkout process, pulls back the person from making the purchase decision. Login with your Facebook and Google are the mostly found social logins. Adapt that which you think will comfort your visitor to make a better purchase decision.

Provide A Simple And User-Friendly Checkout

A problematic and complicated checkout process is one of the primary reasons for cart abandonment. A smooth and secure checkout is a dream of every customer, which indeed will assure him come for repurchases, but when it turns the other way round, it will lose some potential customers. The elongated checkout process is, the higher the chances of cart abandonment

Keep it short and straightforward. Make sure to avoid the elements that are unnecessary and focus on the necessary information. Try to contain your checkout processes in one place.

Provide Effortless Navigation

Navigation within the website made easy is the relief for the customers. A smooth navigation system will help in reducing cart abandonment. For several eCommerce websites, it is often found that when a user clicks on the back button after finishing a specific tab, all the information is omitted and users are asked to fill in their data again. It is bothersome to customers. Getting prospective customers going through several pages will scare them off your website until they can pay for a product.

The thumb rule is to ensure that consumers don’t have to browse through more pages before they can buy the stuff. Similarly, the customer interface would be reasonably straightforward to identify the most critical elements they need to complete their order.

Better Loading Speed For Websites

Does your site take more loading time? You are missing out on a massive number of potential customers due to this. We usually select the product, and in the checkout process, there will be an issue with the loading speed, and eventually, the customer will backout. Work on your checkout page and improve the speed and quality. Find out where more time is consumed and optimize to rule out the problem in the future. Make sure to optimize the images to manage the gap between quality and speed.

Provide A Clear Return Policy

Policies are the backbone of every eCommerce store. Policies are created, keeping in mind the purchase behavior of a customer. There are chances a shopping cart is abandoned if the customer is not satisfied with the terms and conditions. The customer might be tempted to purchase the product but is backing out due to your return policy.

Have a transparent and robust policy on returns. Provide them with enough days to refund or return the product if it has defects or if it doesn’t meet their expectations. Users should feel more relaxed when shopping that will prompt the customers to repurchases.

Provide Payment Options

It would be tragic to see a customer leaving the cart practically for not getting enough payment options because of the unavailability of the preferred payment method. People moved to digital wallets, which are often called e-wallets. Therefore it will not be enough to provide only limited payment options such as credit card and debit card. The more choices you offer your clients, the more relaxed they feel when making the order.

Provide A Convincing Image

An image should portray a brick-and-mortar feel to a person when they visit your store. One of the biggest online shopping problems is that consumers don’t get to check out the items physically. It can lead to circumstances where consumers get an underwhelming product relative to their expectations. Make sure the image you upload is the same picture of your product. Providing different angles of the product picture will enable you to assure customers of product quality.

Create Scarcity

There are moments when a shopper needs some extra motivation to go ahead and finish his purchase. It is where the shortage can be used to build the desire to buy now.

Another tactic is to indicate how many units there are left of a product. Telling the consumer, for example, that there are only three remaining dresses in the size and design they want will push them to buy based on fear of losing out.

Another way to manipulate scarcity is to install a countdown clock. It works when you’re doing exclusive offers and flash sales. Once consumers know that they only have a few hours to get the deal, browsing around is less likely to be wasted.

Send an Update Email

Sometimes it happens that we drop something in the cart and forgets about the purchase. Here we can create an automated email system to which we can send out the email to customers who have entered their login details. We create an opportunity for the customers to complete the checkout process by providing a backlink to the checkout page with the selected product details. The automated email can be sent in a series that can benefit from bringing back the revenue that would have disappeared.

Zennode is a market leader in providing WooCommerce and WordPress plugins with reasonable rates throughout the globe. Equipped with a team of experts in various departments Zennode has attained its heights. We offer a constant update of plugins providing better user experience with continuous support.

Author: Tanvin K

How You Can Profit from Personalizing Content on Your Ecommerce Store